Four Ways To Improve Your Company’s Software Development Competitiveness

Founder, Buuuk – Digital Innovation.

As a business owner, every day involves critical decisions. Some solve immediate concerns; others define the future. All of these decisions are made to ensure the survival of your business, which depends on your ability to compete. Today, to compete, you need technology (read “software”).

The number of software developers is increasing by the hundreds of thousands every year. In fact, Statista reports the global developer population is expected to reach 28.7 million by 2024, an increase of 3.2 million from 2020. Why the insane boom? Because the need for competitive software development is higher than ever.

When the world began social distancing, businesses were prompted to digitize, making software a crucial asset. Many businesses choose to develop custom software to serve their specific needs. But this takes time and energy. A survey by GoodFirms on software development reveals that an average software development project requires between one and nine months to complete, averaging about 4.5 months.

In order to help businesses take advantage of this growing trend and stay competitive, this article will look at four technologies and strategies available that can help businesses improve their software-development capabilities.

1. No-Code/Low-Code Development

Organizations using no-code/low-code tools can enable their non-IT employees to build their own applications through model-driven design, automatic code generation and visual programming. App development through no-code/low-code is a relatively cheaper and faster way to develop software while maintaining successful outcomes for software.

No-code/low-code is gaining momentum and becoming one of the preeminent tools for software development. App development requires an extensive amount of code writing and testing. No-code/low-code app development, on the other hand, does not require your team to have the same level of technical knowledge of coding and often requires no technical knowledge at all.

2. Cloud Adoption

All the way back in 1997, Steve Jobs pointed to the benefits of cloud adoption: “I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.

Cloud computing is reducing the gap between corporate IT, sales, finance and other departments by offering faster deployments and improved security. Some of the many reasons companies should consider adopting cloud solutions for software development include:

• Easier access to vital resources

• Unlimited testing and staging servers

• Enhances speed and software testing

• Increases security by maintaining data integrity and data recovery

In short, for a software developer, working with the cloud means greater chances of consumer satisfaction; for organizations, it means worrying less about data security.

3. Cross-Platform Development

Mobile applications are similar to currency. They only work in collaboration with their invented platforms. For an application to run smoothly and work efficiently, the code must match its system.

Previously, developers were required to create multiple versions for a single app to suit its system (iOS, Windows, Android). With cross-platform mobile app development, applications can be developed with code that is easily adaptable by all systems alike, and apps can run on all platforms without the need for code adaptation.

This is important because, according to Statista, nearly 30% of the global population uses iOS, and it’s crucial that your apps are able to be found in both Apple’s App Store and Google Play to reach the widest audience.

4. Cybersecurity

Sixty percent of small and medium-sized companies go out of business within six months of a cyberattack. With the speed at which business environments are changing, the focus is on functionality, not security, which can be extremely dangerous for a business.

While developing software, all developers must possess the skill to mitigate risk by focusing on security. A few of the ways to improve cybersecurity in software development include:

• Making sure that two-factor authentication is applied on every step of your software development.

• Securing the software supply chain to be able to detect malware insertion points.

• Likewise, creating a software bill of materials (SBOM), or inventory of all ingredients in a software.


The modern era has become synonymous with rapid change and adaptation. The ability to leverage software, make effective changes and solve deep-seated issues is what will define the future of any business owner. By leveraging tools and strategies that can streamline software development, enterprises are giving themselves the best chance to stay competitive, robust and sustainable.

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